Integrated Marketing communications can be handled harmoniously with five primary contact tools. These are advertising, B2B and B2C in comprehensive healthcare, real-estate, medium and large industry segments, internet promotional, sellings promotion and official relations, for clever marketing, sales generation and business developments procedures to gain demand share among the lucrative markets. Adequately focusing on multiple marketing channels at once is an imperative necessity for specific companies. This omnichannel method traditionally commands a strategic approach to naturally make it all work together toward realistically achieving marketplace objectives. This is when integrated marketing communication comes into play to sufficiently establish a brand propositions. There are precisely the four key reasons amply illustrating a paramount importance of Integrated Marketing Communications; which correctly are precisely logical consistency throughout the whole customer journey, brand building, prospects acquisitions and positively reinforcing the marketing channels.