Independent Organizational Cultural Shift enables potential, vision, and business growth by replacing traditional methods with emerging technologies, focusing on human resource development, performance generation, and timely receivables, effective leadership in business involves setting realistic goals, taking decisive action, outperforming competition, and inspiring others to perform at their highest level, sales strategies involve processes and tactics for achieving goals, targeting new audiences through targeting with above, below, and timeline marketing, 5D matrix may be useful to discuss, develop, demonstrate, describe and drive.